This image, signifies the start of something stupid, I’m not kidding. This is the very first entry to my blog for the Daily Fifty!

I shot this image in the front garden at home, as the sun was out today for the first time properly in weeks, this little decorative area in the garden stood out to me. I have always been fascinated by somewhat retro typography, which is why I took this shot.

When composing the shot, I knew I wanted to get a straight on approach to get the least distortion to the subject as possible. The subject in this case was of course the text on the box (the point of focus). I got down to the same level as the box in order to compose the shot with the colourful background in the shot also. Otherwise these details would have been missed.

I positioned the foreground flowers slightly obstructing the point of focus to give a very slight ‘drawing in’ effect to it. And although the colours were already quite vibrant and colourful, I boosted them in Lightroom quite a bit as well to make them stand out a little more.

Experimented first with F1.8, then F3.2. And decided to shoot at 2.8 which was a happy medium for me with this shot. 1.8 would have been great, but I knew I would get maximum sharpness out of this lens at a higher F number. F2.8 allowed me to give that nice creamy background with still holding a great amount of detail in the box textures.